Switch on Highly-Targeted Visitors with Google PPC
Over 80% of UK online searches are performed inside of the Google search engine it’s imperative that your business is in front of the potential customers that could transform your business.
We create and optimise Google Adwords accounts (plus the Bing PPC network) for clients around the globe, with all of our decisions being based on expert data analysis, plus a sales copywriting approach to effective ads with high click-through-rates and conversions.
Our services include full keyword research, campaign set-up, ad copywriting, ad split testing, maximising quality score, monitoring, and reporting.
Drive Retail Sales to Your eCommerce Store Products
If you sell products on your website then Google Shopping ads could be the missing ingredient for your eCommerce store. These ads occupy highly-visible real estate on-screen when consumers search for products online It’s possible to drive huge retail sales with these types of ad campaigns.
Clients work with us not just because we can quickly connect their products to Google Merchant display, or with a shopping campaign in Adwords, but also due to our years of eCommerce experience.
Our managing director Marc Heighway was responsible for increasing online sales of one of the world’s largest tech companies by 5,000% in the UK market, and he brings that level of expertise and experience to every campaign that FIMA runs.
Advertising, But Not As You Know It
Even if you aren’t aware of what native ads are, chances are that you have seen or clicked on one in the last month. Natives ads take on the look and feel of the content surrounding them and are projected to grow massively over the next couple of years.
We currently run campaigns inside all the major native ad networks such as OutBrain, Taboola, and RevContent for some massive clients who are looking to raise their brand’s exposure to a wider audience.
With these types of paid ads appearing on websites such as The Daily Mail, The Independent, and other major news websites, the traffic potential is huge, with millions of eye balls seeing the ads we run daily for brands in this space.
Make Sales Even After a Visitor Leaves Your Website
We use re-targeting ad campaigns to serve up targeted messages to previous visitors to your website as they traverse through the web. You might have missed that customer the first time around, but with re-targeting we can help push them back towards your offering to potentially make that sale or sign-up.
Visitors who have been on your website before but didn’t proceed with a transaction are far more likely to make a purchase after seeing an ad again, versus those you have not heard of you. We can re-target customers around the web, and even now on Facebook news feeds.
Get in Front of Millions of Potential Customers
Facebook gives you the ability to target a huge number of potential customers who might not have previously heard about you, your services, or your products. The demographic data inside of Google is immense, as they not only have their own data, but also aggregate consumer data from other sources.
This means you can tightly target consumers down to age, location, spending history, their likes, travel arrangements, what they talk about and much, much more.
However, Facebook ads are an entirely different discipline and science to Google Adwords as the buyer intent might not initially be there – so we help to develop great campaigns with a hook that will raise awareness and generate cheap clicks into your offering.