SEO, or search engine optimisation is a lot simpler than you think, and in many local markets just a few changes to your website can make massive differences to where you rank in Google. Read on to find out what SEO is, and how you can use it effectively for your business.
With many clients who call us about SEO, we will often just give them some advice to go off and do themselves. And that’s sometimes can be all that’s needed. This could apply to you, so if you do want a little bit of steer on how to get better Google results please do contact us about help with SEO in Southampton or anywhere else in the UK.
So back to the original question: What is SEO?
Search engine optimisation is the term given to any form of activity that seeks to give your website improved rankings and positions in the search engine.
We primarily refer to Google on our blog, as of all the search engines this has the largest market share in the UK, so make sense to focus most of your SEO efforts towards it. You can see recent market share statistics on UK search engine use below.
How Google then ranks websites and content in their search engine is down to several factors, some of which we have listed below:
- Relevant content
- Website structure
- Links pointing back to it from other websites
There is more to it, but these are the most important factors.
SEO Content Targeting Keyword Searches
So to get started, it’s key that you have SEO optimised content in a manner that is structured and written to target the searches that you want your website to appear for. We recently wrote a blog post about how you should approach SEO copywriting – worth a read!
You might think you already know the types of searches people will be making for your type of business and location which is a great start point.
But we also recommend working with us, as we can query Google to find out real keyword search volumes each month – we use the Google Keyword Planner to do this, and you can see how that works in the screenshot below (using a local electrician business as an example).
Once we have a list of target keywords, they can then be prioritised, and you can start to use them to inform the written content on your website.
After you have optimised content on your website, where it targets your chosen keyword searches, then you should in theory start to rank better.
It can also mean that other websites will start to link to your pages. Links to your pages from other websites is a great signal to Google that your website is relevant and deserves to be pushed up higher. Read more about this in the next section below.
If you need help in doing this keyword research, then we can do this in a couple of hours for you. We also offer SEO copywriting services.
Relevant & Quality Backlinks
Google then determines whether your website has “authority”. This is an ever-changing algorithm that SEO consultants such as ourselves need to keep on top of, but essentially one of the main ways in which Google measures this is via the links that are coming back to your website from other strong websites.
It looks for quality links and relevant links.
For example, if you are a local business in Southampton, having other Southampton business websites linking to you will help. Also have other websites in similar markets to your business linking to you, or high quality websites linking to you.
How to Get Links for SEO
A word of warning. Please don’t go out immediately and start getting as many websites as you can to link to yours. This can back-fire dramatically if those links are poor quality, spammy, or not relevant to your business.
We have put some additional blog posts together which will give you a little bit of a head-start which you can read below. But with any client we will look at their market, customers, and competitors and identify the right kind of back-links that they should try to attract.
- How you can use online interviews for SEO
- 5 handy tips for local SEO success
- Some easy ways you can start link-building
But SEO is Still Confusing…
It shouldn’t be.
You might talk to some SEO agencies and consultants who blind you with jargon and terminology, but rest assured, at its core, it should be a simple practice. The only times it should get complex and hard is when you are operating in competitive marketplaces.
If you decide to work with FIMA Digital of Southampton, we prefer to work closely with our clients, and look to keep everything as transparent and clear as possible. It might be that there are SEO tasks that you can do internally yourselves. Other tasks might be more suited to our team and expertise.
Either way, we keep things simple, and work to ensure that you get the maximum return on investment possible when paying for SEO services.
Let’s Wrap This Up
Do your research and try to better understand the type of ideal customer your business is trying to attract. Then think about the type of website content that would be compelling to them, and how it could lead to a conversion, sale, or enquiry.
Develop a great looking website, useful content, and share that with the world via your social channels.
Then go look to find potential websites who you believe would like to link to your website. Why not contact them?
If you do require any help with this type of project, then do get in touch. We offer free consultations to businesses, and in many cases will give you some great ideas on where to start with your SEO efforts.