Local SEO in Southampton
Get Found for the Searches that Matter in Hampshire
If you are a company that relies on customers in a certain geographic location, or offer services and products in a particular town or city, then our local SEO services for Southampton and Hampshire businesses are what you need.
With local search engine marketing we can help your website and business to dominate Google (plus Bing and Yahoo) for the keyword searches that will make a difference to your company. We have an excellent track record in ranking local websites to the top of Google as well as in the map results, with our clients benefiting from increased leads, sales, and profits.
With Google being the dominant search engine, having the lion’s share of the market in the UK, you need to be listed. Almost anyone in Southampton or Hampshire looking for your services or products are going to be using Google, so you need to make sure that you are found, rather than your competition.
By having a local Southampton listing in Google, on the first page, it goes without saying that your phone will ring more, and you will receive more enquiries than you could ever think possible.
At FIMA Digital we make that possible with our expert and specialist search engine optimisation. Southampton local search marketing is our bread and butter, and we have multiple client examples in our portfolio that we can show upon request.
Google My Business Maps & Places
We Will Put Your Business on the Map
Google My Business map results, formerly known as Google Places and Google+ Local should be the cornerstone of any digital marketing strategy for a local business. With more than 60% of people now using their mobile device to search for local services, it’s imperative that you appear in the Google map results, as this pack of 3 businesses always appear very prominently on mobile phones.
If you have ever searched for something locally in Southampton from your phone or desktop PC you will be aware of the types of Google search results we mean (see examples below when searching for “solicitors in Southampton” from a desktop search and from a mobile phone).
Achieve Top Results and a Positive ROI on Marketing Spend
We are able to achieve not just top positions in the standard organic Google search results, but also prominence in the Google Business map listings… meaning clients really start to dominate their local market, with their business and contact details being in front of a huge amount of potential customers in the Southampton area (including the New Forest, Hampshire, Winchester or any other local geography).
With our Southampton SEO service being entirely geared towards local businesses wanting to get more customers via Google and Google maps, we consistently achieve number 1 position rankings for all kinds of business types.
Google+ Local and local SEO optimisation is the best marketing investment you can make, with the majority of people no longer relying on old fashioned listing sources such as The Yellow Pages – instead people are online, and searching out companies via their mobile phone or computer.
If you would like to talk to us about Google Places optimisation so that you can be found where genuine customers are searching for you, then contact us now about our local SEO for Southampton businesses.
Why Local Search Results Are So Important
In the below graphic we have highlighted some recent statistics around Internet usage and how consumers behave when looking for a business, product, or service. Can you afford to be losing out on the potential revenue that comes with highly-visible search engine listings?
Based on the statistics above, it means that there are potentially thousands (or millions on a national and global level) potentially looking for a business or company such as yours. With most people in the Western world using Google to search with, and never clicking past the first page of results, it’s imperative that you have this visibility – and you can do with our help.
Let Us Fix the Technical Stuff and Get the Content Optimised
Sometimes it doesn’t take a lot to improve the positions in Google that you already have with a little technical analysis, some content adjustments, and editing of your written words. By letting us perform a full website audit, leading to an on-site SEO optimisation exercise as a one-off piece of consultancy, you will typically see ranking improvements inside of 7 days to 10 days
In fact, in many cases customers only need to work with us once to get the results that they desire, with no need to have on-going Southampton SEO services. Sometimes it might just require a few hours work from one of our expert consultants to fix what previously was broken or not performing for you.
Our on-site optimisation involves multiple factors, some of which we like to keep under-wraps until we actually get to speak with you. Some of the more common aspects we will address though include meta data updates, content copywriting to include your target keywords, site speed improvements, image tagging, code streamlining, and an in-depth analysis of your competition.
Quality Link Building
We Help and Advise With Back-Links That Work
Many SEO agencies will tell you that back-links are dead and no longer work. This is absolutely nonsense, with back-links still being a major ranking factor inside of Google, and something that honestly isn’t going to change anytime soon.
However, there are other SEO agencies who will tell you that they can build back-links. This can be dangerous, as if you get it wrong it can have disastrous consequences for your website. You need a prescribed and scientific approach, with no spam.
We source and research the best back-links that your competitors have, the best back-links for your industry, and more – in other words we seek to engineer links from authoritative, relevant, and high quality websites that will improve your search engine rankings, not damage them.
eCommerce SEO Consultancy
Generate More Online Product Sales to Your Store or Shop
Selling products online nowadays is very easy… or at least setting the website up is, with platforms such as Shopify making the entry to market far easier than ever before. However, when it comes to getting interested buyers to your website store to make a purchase it’s an entirely different matter.
Ranking eCommerce website shops in the search engines is a very tricky discipline, mainly due to the way in which eCommerce platforms are set-up, plus due to the “thin” type content that online stores tend to publish.
We have many years of experience in working with online retailers, and a proven track record of success with eCommerce stores. If you would like to speak to an eCommerce SEO consultant in Southampton about how we can help you to achieve more online sales then get in touch with us today
Reputation Management & Reviews
Get Rid of the Bad Stuff & Increase the Good Stuff
Online businesses live and die by their reputation, with bad reviews on the Internet tending to spread like wildfire – especially those on social media platforms and networks. We have unique and bespoke strategies that can help Southampton companies who are have negative online reviews or web pages placing their business in a bad light.
We don’t advocate buying Google reviews, or buying positive Facebook comments, instead we have some very clever ways in which we can dilute the negativity with positive feedback about your company.
For many clients we have managed to push bad results off the first page of Google, instead flooding the first page of results with fantastic content which is all legitimate and real.
For more information on our reputation management services for the Southampton area please get in touch and we can tell you a little bit more about how we do it. It could transform your business and get the sales rolling back in.